The international Olympic committee (IOC) and Alibaba group (NYSE: BABA) jointly announced a long-term partnership through 2028. joining The Olympic partner (TOP) worldwide sponsorship programme, Alibaba will become the official “Cloud Services” and “E-Commerce platform Services” Partner, as well as a Founding partner of the Olympic Channel.
The partnership was announced at the world economic Forum in Davos, Switzerland, earlier this week, with IOC President, Thomas Bach, Alibaba group founder and executive Chairman, Jack Ma and Alibaba group chief executive Officer, Daniel Zhang.
Thomas Bach, president of the IOC, said:
In this new digital world, Alibaba is uniquely positioned to help the IOC achieve a variety of crucial objectives detailed in Olympic agenda 2020, while positively shaping the future of the Olympic Movement. This is a ground-breaking, innovative alliance, and will help drive efficiencies in the organisation of the Olympic games through 2028, whilst also supporting the global development of digital opportunities including the Olympic Channel.
Jack Ma, founder and executive Chairman of Alibaba Group, said:
Alibaba’s partnership with the IOC is built on a foundation of shared values and a common vision Camiseta Cruz Azul for connecting the world and enriching people’s lives. We are pleased to support Olympic agenda 2020, using our advancements and technologies to help progress the Olympic games for the digital era.
Through this partnership, Alibaba’s contributions to the Olympic movement will include:
Best-in-class cloud computing infrastructure and cloud services to help the Olympic games operate a lot more efficiently, successfully and securely, including supporting big data analytics requirements
The creation of a global e-commerce platform for Olympic stakeholders to engage and connect with fans seeking official Olympic licensed products manufactured by the Olympic parties’ official licensees, and selected sports products, on a worldwide basis
Leveraging Alibaba’s leading digital media technologies and know-how to develop and customise the Olympic channel for a Chinese audience
Daniel Zhang, chief executive officer of Alibaba Group, said:
Alibaba is pleased to empower the international Olympic committee in a game-changing digital transformation, while moving another step closer toward our goal to serve 2 billion consumers. We will leverage our experience in serving a young user base to help connect a lot Camiseta Sao Paulo FC more young people to the Olympic Movement, helping to strengthen our brand through this historic partnership.
Tsunekazu Takeda, the IOC’s marketing Commission Chair, said:
We are thrilled to be working in the long term with Alibaba for the benefit of the Olympic Movement. This calculated partnership underlines the global appeal of the Olympic values and opens an exciting new chapter in this digital age.
Alibaba is the first company to make a long-term commitment to the IOC through 2028 and the first Chinese company to commit to the Olympic wintertime games Beijing 2022.
Alibaba will support the organisers of each edition of the Olympic Games, and the Olympic movement around the world. These rights will include advertising and promotional use of Olympic marks and imagery from the Olympic Games, as well as marks from the national Olympic Committees.
Alibaba’s global activation rights will include the Olympic wintertime games PyeongChang 2018, the Olympic games Tokyo 2020, the Olympic wintertime games Beijing 2022 and the Olympic and Olympic wintertime games in 2024, 2026 Camiseta Selección de fútbol de Inglaterra and 2028 in cities yet to be selected by the IOC.
Image: world economic Forum / Greg Beadle
Source: IOC.org
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