The 10 finalists in the 2021 sports & fitness industry association (SFIA) Start-Up challenge have been announced with the winner to be revealed on may 4.
SILVER SPRING, Md. – ten finalists have been selected by the sports & fitness industry association (SFIA) selection committee to present their start-up at the 2021 SFIA Start-Up Challenge.
To date, previous finalists have raised much more than $150 million in funding.
All finalists will present a five-minute pitch video, created in partnership with spark Inc., to judges that will be evaluating each company in terms of relevancy, creativity, and potential.
The contestants are competing for a grand prize package including a cash prize and online
brand protection security, both offered by OpSec Security, as well as a consultation day with the Under Armour development Team, an exclusive media package offered by spark Inc, and more. The winner will be announced following a live virtual event on may 4th.
The finalists include:
Bisu: A home health lab that offers customized nutrition and lifestyle advice, using
microfluidic technology to take update urine and saliva testing to today’s standards.
HitCheck: A quick cognitive traumatic brain injury (TBI) assessment using a mobile smartphone
app for early detection through technology that compares personal baselines to post-injury
to offer distinct data for medical experts to make vital brain health decisions.
Kayezen: Resistance bands and tubes that can deliver a broad variety of exercises, either indoors
or outside.
Metric Mate: affordable way to autonomously track, store, analyze, and share strength
training workout data any time, from any place, allowing people to directly share with a
professional trainer, strength coach, or physical therapist.
Readout: A digital biomarker start-up offering a breath technology platform allowing
development and commercialization of handheld diagnostic devices for consumers and clinical
use cases. These non-invasive, unlimited, and highly accurate measurements offer insights into
human metabolism, specifically fat burn in the ‘repair’ state after a metabolic switch.
Realplay: Delivers video of every swing, Camiseta Bayern Munich pitch, and catch any player makes on a baseball or
softball field to help players improve, share their highlights with anybody, and hold on to
memories.
Reflexion: A cognitive sports training company specialized in training visual and mental abilities
in athletes, including reaction time, decision making speed under pressure, focus, moving object
tracking, spacial awareness, peripheral vision, and much more using a touchscreen connected fitness
platform and cloud-based data analytics.
RooSense: Non-woven fabric materials that collect and evaluate data from sweat to provide
insights to athletes allowing them to improve training and avoid injury. RooSense is
developing integrated sensing materials using functionalized carbon nanotubes which are
selective to sweat sodium, to offer real-time feedback about health and performance.
VAY: software built to evaluate human posture and motion in real-time to offer feedback on
how exercises are performed, count correct/incorrect repetitions, and offer progress tracking.
Workforce Athletics: offering turnkey services for intercompany sports and operating corporate sports leagues and tournaments that promote employee retention, inclusion, teamwork and wellness.
“We have seen time and time again, sports bring people together,” said Tom Cove, SFIA president and CEO. “Now, much more than ever, our country is focused on coming together again, as well as maintaining good physical health. numerous of the innovative companies presenting this year highlight that message in their purpose, and we are happy to highlight next generation development that grows and enhances sports and fitness as we know it. Camiseta Selección de fútbol de Dinamarca The SFIA Start-Up challenge has served as a major steppingstone to several new company in our industry. The level of Camiseta Manchester United competition is unmatched, and we are thrilled to see what’s in store this year.”
