equine Racing Ireland (HRI) Racecourses announces Bulmers as its official entertainment Partner. The statement sees Bulmers, part of the C&C group, become the very first main partner to HRI Racecourses as part of a three-year agreement.
The two organisations will work closely together to grow rate of interest and appeal in the sport of equine Racing and enhance the racegoer experience with new entertainment, including music and comedy across a number of prominent racing celebrations nationwide.
Racing fans and music enthusiasts alike will be familiar with the enormously successful Bulmers online at Leopardstown series, which has been running because 2009. This partnership statement extends that agreement to include the three other HRI Racecourse venues – Fairyhouse, Navan and Tipperary – and offers a strong platform for Bulmers to bring the partnership to life nationally.
HRI and Bulmers also exposed that one of Ireland’s finest liked homegrown acts, Mundy, would headline the Dublin Racing Festival, which took location in Leopardstown February 5-6th. The multi-platinum artist entertained the crowds, together with Dublin singer tune writer, George Murphy.
As part of the partnership, Bulmers and its strong portfolio of beer, cider and red wine brands, including Budweiser, five Lamps, Corona and San Miguel, will have special pouring rights in all equine Racing Ireland (HRI) had racecourses (Leopardstown, Fairyhouse, Tipperary and Navan), in addition to the chance to add to the experience of racegoers with brand activities together with high quality entertainment.
Paul Dermody, CEO, equine Racing Ireland Racecourses, is one of 30+ high-level executives from across the globe sitting on the ALSD worldwide Advisory Board, which has been produced to deal with the most recent market challenges, finest method and lessons learned, in addition to rebuilding and recovery.
In addition, Bulmers and its variety of brands will have a visible existence in bars at each HRI Racecourse, with Hurricanes Bar at Leopardstown embodying this as a flagship Bulmers bar, complying with considerable investment by Bulmers into transforming this prominent area.
The partnership is the very first statement because HRI remodelled the sponsorship structure to introduce main Partners across six core themes. With Bulmers presuming the ‘Entertainment’ pillar for the next three years, it is an example of exactly how sponsorship rights and assets will be packaged across the HRI Racecourse venues to allow year-round activation and promotion of racing to new and existing audiences.
Karl Donnelly, advertising Director, Bulmers, said of the new partnership:
We are pleased to be broadening and re-energising our long-standing connection with equine Racing Ireland and are looking ahead to the next three years working to grow the spectator experience at equine racing with fun, unforeseen and ingenious methods as part of our entertainment Partnership.
The timing of the statement is especially exciting, as we know, the past two years has not only badly impacted the hospitality industry but also the Camiseta Flamengo racing, arts and entertainment markets have been negatively impacted, so being Camiseta Selección de fútbol de Serbia able to showcase the very best of racing and entertainment together and provide fans the chance to experience the online action again is brilliant for both our businesses. We look ahead to working closely with the team at HRI over the next few years.
Paul Dermody, CEO, equine Racing Ireland Racecourses, said:
Bulmers is a brand synonymous with entertainment and pleasure and while we have delighted in an extremely strong connection over the years, this statement is a major milestone for equine Racing Ireland as we reimagine exactly how we partner with brands. With the support of Bulmers we look ahead to exceptional entertainment that will deepen existing race fans experiences and expand the appeal of equine Racing to a new audience. We are so thrilled to be in a setting to showcase this partnership to our racegoers from next week at Dublin Racing celebration 2022.
Source & imagery, courtesy: Camiseta Arsenal FC equine Racing Ireland
Image, subtitle & copyright: HRI Racecourses announces Bulmers as its official entertainment Partner, with one of Ireland’s finest liked homegrown acts, Mundy, headlining the Dublin Racing celebration at Leopardstown on February 5 & 6. Photo: Morgan Treacy, INPHO
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