The Fiesta Bowl and Kellogg’s cracker brand Cheez-It have revealed a title sponsorship, renaming the 30th edition of the college football game to the Cheez-It Bowl. formerly understood as the Cactus Bowl, the postseason game will function a matchup between members of the huge 12 as well as Pac-12 conferences at Chase field in Phoenix.
“Our organization and Cheez-It both produce fun as well as engaging experiences that bring people together, so joining for the Cheez-It bowl is a win-win for fans, teams, college football as well as our communities,” said Mike Nealy, executive director of the Cheez-It Bowl as well Camiseta Valencia as Fiesta Bowl organization. “This is a great game that deserves an elite partner, as well as we accomplished that in Cheez-It.”
Cheez-It designed the new logo for game. The multiyear partnership likewise includes digital as well Camiseta CF Monterrey as social media, content, in-stadium exposure, product sampling as well as on-site activation at the game as well as other Fiesta bowl organization events.
“For most fans, snacks are an important part of their football-watching experience, whether they are viewing at house or throwing a game-day tailgate,” said Jeff Delonis, advertising director of Cheez-It. “The unique, cheesy as well as crunchy taste of Cheez-It has earned a location in many fans’ game-day snack traditions. We’re extremely excited Camiseta Leicester City to further prolong our connection with college football with the Cheez-It bowl to celebrate the specify of Arizona and the athletes from the huge 12 as well as Pac-12.”
The Cheez-It bowl will be played on December 26 as well as will be broadcast online on ESPN.
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