It is widely recognised that integrated technology options yield better outcomes in venue design and operation. We caught up with AVIXA chief executive Officer, David Labuskes, CTS™, CAE, RCDD, to learn a lot more about this and their newly-formed partnership with the Association of luxury Suite Directors (ALSD).
To begin with, what is AVIXA and who does it represent?
AVIXA is the leading global trade association and professional society representing the audiovisual (AV) industry. We represent everyone from the individual technology professional to all the companies in the AV option supply chain, from manufacturers, to designers, to systems integrators, to the groups inside organisations that get and use AV to accomplish their goals.
AVIXA, through its trade shows around the world, education and training, industry standards and certification, and other initiatives, is a hub for community and collaboration about the ways audiovisual technology can yield positive outcomes and extraordinary customer experiences.
Why has AVIXA formed a partnership with the ALSD (Association of luxury Suite Directors)?
As an industry association, we want to grow the market for AV experiences. and as technology experts and enthusiasts, we want a lot more people to appreciate the pledge of AV options for achieving their goals. We don’t Camiseta TSG 1899 Hoffenheim claim to be the first to tell the ALSD community that AV, for example, is a growing trend in their spaces. but we do want to share our passion that professionally planned and carried out AV systems can create the experiences that draw and engage fans, create customer loyalty, improve sales, or whatever outcome an organisation seeks to achieve.
The AV industry’s designers and integrators—creative professionals who listen to the special needs of their customers—assemble the ideal combination of content, space, and technology to build an experience that meets their clients’ needs. We think joining together with ALSD and its members is the best way to raise awareness of the service benefits of AV options across a large variety of venues.
How can audiovisual experiences help improve the Camiseta Tigres UANL fan experience?
In lots of ways, they already have. AVIXA is pleased of its lots of member companies and innovators who’ve been on the cutting edge of the massive, high-definition displays and special audiovisual effects that have come to define today’s fan experience—the projected visuals on the floor of an arena, for example, and certainly all the Camiseta Eintracht Frankfurt live events and concerts, with their rich, pervasive sound and lights that have grown a lot more amazing and entertaining. but now the AV experiences are coming off the floor, if you will. They’re pervading the lounges, the seating areas, the concession stands—even beyond the facility itself.
Today’s consumer has grown accustomed to an integrated, digital lifestyle enabled by audiovisual technology. The consumer—or fan—expects that experience wherever he or she goes. From instant replays on smartphones, to digital wayfinding throughout a stadium, to genuinely beneficial or engaging content delivered how they want it, wherever they are in the venue, audiovisual experiences are fast-becoming table stakes when engaging digital-native fans.
Detroit Pistons’ centre-hung scoreboard and skydeck
How do these audiovisual experiences benefit venue operators and teams?
One way is by giving their customers an added reason to see a game or attend an event. This is not all to make with technology, but when it does, AV pros must be integral to the design and planning to make sure the investment in technology yields the ideal experience. Audiovisual options can help redefine a venue and what it supports.
Live shows have long been featured attractions, but what about conferences and meetings, museum-quality excursions with interactive exhibits, or other custom-made experiences for clients who might not right away identify as “fans?” because AV is digital, it’s easily changeable. Venues don’t need to completely rip and replace technology infrastructure to support a new customer.
What excites you about the future of AV technology in stadiums and venues?
Along the lines of supporting new customers and service channels, we see gaming as an exciting market. Here’s a rapidly-growing opportunity that requires a good amount of AV that’s customizable, flexible, and high-quality. Gaming can and will take place in a variety of adaptable locations, but definitely stadiums and venues must have the inside track on attracting this thriving business.
We also find it appealing that a stadium or venue seems no longer confined to that single structure; that areas around venues are also part of the fan experience. This is the integrated life that AVIXA is focused on: The audiovisual experience—as you step in, out, and around a venue—needs to be seamless. That’s a skill that AV professionalnull
